Why You Shouldn’t Use a Template Website Builder like Wix, SquareSpace or Weebly for Your Business
When the time comes to build a website for a small business, many business owners or marketing directors might consider a do-it-yourself website builder tool such as Wix, Squarespace, Weebly, or GoDaddy’s Website Tonight product. We’ll explore why these tools might not be the best fit for small businesses.
You’ll have the same cookie-cutter site as your competition
When you have a website custom designed for your business, every part of it is special-made to your business, your goals, and to be consistent with your branding. Out-of-the-box templated sites simply cannot achieve this. They can only allow you to swap out stock images for your own, add text and a logo. There will always be something generic and uninspired about a site made with one of these platforms. There are no options for customization with a templated DIY site.
What’s worst, you’ll likely end up with a site that looks like your competitors or similar companies in your industry. It’s common for Wix/Squarespace/Weebly to have one or two templates for any given industry. The chances of looking cookie-cutter are very high.
Search Engine Rankings will take a hit
Search Engine Optimization (SEO) strategy is a key to any website. Before anything else, “How can I rank higher” is the fundamental question. The best content, most gorgeous design and most useful calls-to-action are worthless unless someone can find and see them.
Here is where DIY site builders fall flat. Web designers spend years honing their craft, building sites in a way that will get their clients noticed and get results. Plug-and-play builders can’t simply replicate that. There is far too much that goes into having a search-engine-primed website than what meets the eye.
It will cost you just as much in the long run
Perhaps the biggest reason business owners are drawn to consider online website builders link Wix, Website Tonight, Weebly and Squarespace is the perceived cost-savings. The lower initial start-up cost is very misleading, however. Businesses are often enticed by the free to start, $XX/month once you go live offer.
While the idea of contracting a professional web to design a site your business may seem expensive at first, over the lifespan of your site, it’s actually as economical, if not more. Take the example of a $80/month plan for a DIY site—after four years, the owner will have paid what a moderately-priced professionally-designed site would cost, and yet will receive far inferior quality site.
You don’t own the site, and can’t move it
One of the most frustrating things for small business owners that have used DIY website builders in the past is the realization that they are locked into the platform they have chosen. There are no options for migrating your existing site to another provider when using Wix, Squarespace or similar platforms. It’s a take-it-or-leave-it policy. With these, you have no ownership of the website that represents your company.
However, a professionally-built website using an open source platform such as WordPress can be moved to different hosting service providers. Modifications to it can be made by any competent web designer/developer. You aren’t boxed in, and have a site that can grow and change with your business needs.
Rome wasn’t built in a day
Building websites, even with ‘DIY’ tools takes time. As a busy business owner or head of marketing, this is valuable time you’ll need to divert away from other tasks and priorities. Hiring a professional designer puts someone else’s expertise to work for you, and frees you up to focus on other aspects of your business.
Slow load time kills
In addition to being central to good for user experience, load time is a critical Google and other search engines use in judging websites for placement. A poor load time will sink you in the rankings, and Wix/Weebly et al are notorious for being slow to load.
DIY Results vs Professional Results
You’re an expert in your field, you’ve learned your industry and know it well. A professional designer will pick your brain to learn what makes your company unique in the marketplace. A professional designer will also understand user behavior and how best to match that will the outcomes you desire in a website. From content strategy, intelligent calls-to-action to the imagery and color choices—a professional web designer can make a site perform well, and get results. This goes beyond simply makes a site look good (although they certainly will do that) but to a fundamental understanding of what users will be looking for, how to achieve best results, and make a website a worthwhile investment for your business.
Consider Turbocharged Creative Design and Marketing for your business’s web site design, you’ll see a positive return-on-investment, and a site that will make your business stand out.
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